Could bayofplentynz.com do better than a billboard that says “Nothing to do in Tauranga?”?

I came across these billboards on Maunganui road todayImg021-1.

Could bayofplentynz.com do better than “Nothing to do in Tauranga?”?

Yes, I think so.

That’s a terrible headline.

It’s negative.

How about “What to do in Tauranga?” for example?

And what are the billboards doing in Tauranga anyway?

I assume the target audience is tourists already in Tauranga?  Why would they be here if they didn’t already know what they wanted to do here?

Wouldn’t it make more sense to put the billboards up in Hamilton or Auckland? (After they change the headline of course).

What do you think?  What’s your idea for an even better headline?

6 Replies to “Could bayofplentynz.com do better than a billboard that says “Nothing to do in Tauranga?”?”

  1. This is awful, why not “Plenty to do in the Bay of Plenty” shorten to Plenty to do in the bay. Okay I am trade marking this as I can see so many ways to play with it.
    But serious, they paid someone to put these up? And as you say who are they aimed at?

  2. Kinda sad. I think this appeals to more cynical locals and NZ’ers who come to Tga for the weekend or to see friends and complain they’re bored – I see it on twitter all the time. 🙁 they’re used to the big smoke and Tga’s a hole in comparison, they think. The billboard’s might make THEM think, but to tourists from overseas? Eugh, negative and boring. Hardly clever enough for a full-size billboard.

    Plenty to do in the Bay is AWESOME. You nailed it, Andrew.

  3. Would be good to understand the target audience. Possibly they are targeting locals and reminding them that there is things to do in the region… Valid point not a lot of benefit advertising to tourists already in Tauranga so possibly more to it. Marketing as an RTO can be a challenge in keeping all stakeholders happy.

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