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The Power of Posters: 3 Key Principles For Advertising Your Business Services With Posters

by Sheldon Nesdale on 12 September 2014

in Advertising

posters-to-advertise-businessPosters can be a great form of advertising for 4 main reasons:

  1. They are cheap to reproduce in high volumes
  2. Easy to produce (lots of printers/copy shops to choose from, or print on your own printer)
  3. Highly visible, they make an impact
  4. You choose the location, so you can target your customers

Here’s a quick guide to help you get the most out of poster advertisements:

1. Be Bold

  • To draw people’s attention, the focal point of your poster should be a large image. Think about the services you offer and what best represents those services.
  • If you run a restaurant, a picture of your signature dish would be great.
  • Alternatively, you can think of representing a need your potential customer will relate to.
  • If you are a massage therapist, you might choose a picture that shows stress or soreness, then state that your business will help with that need.
  • A bold headline can also draw attention. Keep it relatively short so that people can read it easily.
  • If you can, have the poster printed in color

2. Keep It Simple

  • A poster is not the place to list all the details of your business and services.
  • Your goal should be to attract the attention of people walking by and enable them to find your business later.
  • Keep the text limited to a simple, attention-grabbing headline, a small blurb or catchphrase, and your website and phone number.
  • Adding too much text will make your poster cluttered and difficult to read.
  • Less information in a larger font will draw the eye and be easier to remember.

3. Location, Location, Location

  • The great thing about posters is that you can hang them anywhere.
  • Think about your target customers and what locations they might frequent.
  • If you run a dog walking business, you could hang posters at local veterinarians and pet stores.
  • If you offer tutoring services, you could try posting at schools or at cafes that draw in students.
  • If you’d like to hang your poster at another business, make sure you ask first.
  • Many small businesses will allow you to post advertisements on a bulletin board.
  • Post offices also usually have bulletin boards where you could pin your poster.
  • And look out for community bulletin boards in commercial areas.
  • Of course, you can also tape your poster around telephone poles in the neighborhood around your business.
  • As you hang more posters, more and more people will recognize your name.

What do you think?

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